Challenging the status quo;
Brands should be the creators of original content,
not the ads before or after

Why Work With Seventh Street Media?

Our work is guided by four key pillars to ensure that you get where you need to be:

Authenticity

Ensuring content is of value to its intended audiences and is delivered in the most organic manner, to the right people, at the right time and in the right voice for them and you.

Authenticity

Seventh Street Media

Simplicity

Making publishing across multiple channels and platforms as easy, as effective, and as efficient as possible.

Simplicity

Seventh Street Media

Accessibility

Providing quick access to multiple channels, the many arms of the music industry and in-house content creators, ensuring seamless coordination and delivery of your vision.

Accessibility

Seventh Street Media

Singularity

One point-of-contact to nurture your consumer engagement strategy and provide a level of service akin to an in-house agency.

Singularity

Seventh Street Media

Our Publications

Seventh Street Media Tone Deaf

An institution and local voice for everything that matters to Australians in music from the fringe to the forefront, delivered with a brazen tone and fresh point of view.

Tone Deaf’s audience is opinionated, but not jaded, and primarily made up of worldly, early-adopting millennials. They like information straight- up, with a sprinkling of sass - that’s Tone Deaf to a (scoop neck) tee.


Key Demographic:

18-35 year old, Male & Female
Also love: Comedy, festivals, alcohol, food, fashion, technology, travel

Key Numbers:

130,000 followers on Facebook generating 25,000,000 monthly reach
27,000 active subscribers Tone Deaf newsletter

Properties:

Tone Deaf website, Tone Deaf official Facebook page, Tone Deaf newsletter, Tone Deaf Twitter.
Seventh Street Media Don’t Bore Us

DBU has a penchant for all things pop and alternative music. While new to the scene, Don’t Bore Us is easily found, right in the middle of the dance floor.

If Harry Styles is planning something, Don’t Bore Us knows about it. If Panic! at the Disco is teasing something, Don’t Bore Us is all over it. If Twenty One Pilots is in town, you’ll find us in the front row.


Key Demographic:

16-28 year old, Female
Also love: Fashion, Live Events, Food, Technology

Key Numbers:

50,000
Followers on Facebook
350,000
Active Twitter Followers

Properties:

DBU Official Page and DBU owned Justin Bieber Fan Page
Seventh Street Media BRAG

If it happens in Sydney, you’ll find it in The Brag. From music and comedy to food, bars and beyond, The Brag has been at the forefront of Sydney culture for more than 20 years.

The Brag scratches beyond the surface to uncover a higher level of detail, taking the time to look at the characters, moments and happenings that shape not only Sydney but Australian trends and opinions in all things youth culture.


Key Demographic:

18-30 year old, Male & Female
Also love: Movies, festivals, alcohol, technology, travel, Fashion

Key Numbers:

18,000 followers on Facebook generating 500,000 monthly reach
20,000 active daily newsletter subscriptions
1,000 drop points around Sydney (cafes, bars, JB HiFi, creative/design/media agencies, offices (e.g. Red Bull)

Properties:

The Brag Street Press, The Brag Official Page, The Brag Facebook, The Brag Twitter.
The Industry Observer

At its core, The Industry Observer is illuminating, informative and at times, argumentative – but in a non-provocative way.

We aim to inform and surprise our readers by delivering honest, insightful content that’s just as accessible to the university student still deciding on their career path as it is to a major label chairman.


Key Demographic:

Music industry professionals, bands, artists, students
Also love: Sports, drama, technology, innovation, education, music gear, travel

Key Numbers:

17,000 active newsletter subscriptions

Properties:

The Industry Observer website, The Industry Observer official Facebook page, The Industry Observer Twitter, The Industry Observer Newsletter.
Seventh Street Media J Play

J Play is the trusted source for what’s being played on Australia’s national youth radio network triple j.

Featuring the weekly adds, most played lists and spotlights, along with top unsigned and unpublished artists, it’s the go-to for what new music is being heard around Australia.


Key Demographic:

Music industry professionals, bands, artists
Also love: Sports, drama, technology, innovation, education, music gear

Properties :

J Play website, J Play official Facebook page, J Play Twitter, J Play Newsletter.

Our Podcasts

Sh!tShow

 

From weird cults to insanely stupid inventions, musical festivals run by infants to philandering politicians, the history of man is littered with terrible decisions. This is the podcast that collects up all these delicious pieces of humour fruit, and serves them to you each week with segments such as “Trainwreck Trophy”, “One Star Reservoir”, “Poos in the News” and of course “Sh!tshow Shtorytime”.

Medallica

Welcome to Medallica: Minnows vs The World! Join Gus and Rig as they follow the journeys of the countries striving to experience Olympic success for the first time, with a focus on three central figures – Rachid Sidibe (Burkina Faso), Kim Collins (Saint Kitts and Nevis) and Yonas Kinde (Refugee Olympic Team). We also look at the Rio Olympics as a whole in our segment “Apocolympics Now”, and bring you a feature each episode on countries who might break the duck during the Rio Olympics. It’s the Olympics podcast you always wanted, but never had.

The Industry Observer Podcast

Hosted by Seventh Street Media’s Managing Editor Poppy Reid and presented by APRA AMCOS.

 

More than 90,000 music creators rely on APRA AMCOS to get paid when their music is used. Australasia’s leading music rights management organisation licenses organisations to play, perform, copy or record music, and distributes the royalties to its members. APRA AMCOS. Made by music.

How I Got Here

 

CEO of Seventh Street Media Luke Girgis interviews his favourite artists about their journey through the music industry industry and how they got to where they are today.

Fear At The Top

 

CEO of Seventh Street Media Luke Girgis interviews heads of companies in the music industry about how they got to where they are as well as all the mistakes they’ve made, what they’ve learned from running their hugely successful companies.

OUR INFLUENCERS

creative agency

Seventh Street Media

Seventh Street Media operates a fully-functional, in-house creative agency. We can create, develop and tweak every element of your campaign. Whether it’s creating video content, sourcing artwork, writing copy or, heck, anything in-between – get yourself a campaign that truly moves the dial.

Our proven track record and our expert team will quell any unease around executing campaigns in such an uncertain climate, and will deliver tangible, measurable results. Stress less and benefit from a completely tailored campaign that’s on-brand and on-target.

Let us provide you with creative vision, and leverage our expert marketers to get it noticed across our highly trafficked networks. You’ll be kept in the loop and be able to provide direction through regular communication at each stage. Leave the marketing to those who make it their job to navigate this ever-changing world of social media, tastemakers, and technology that remains in flux.

marketing agency

Seventh Street Media

We specialise in using new and effective tools to expose your product/service to the exact audience you wish to reach. Traditional advertising may be dead, but in its place has risen a much more direct and dynamic way of reaching potential customers. An advertising marketplace that Seventh Street Media staff are well versed in navigating. Our expertise and willingness to adapt has led us to achieve a 10x higher ROI for campaigns than equivalent spend with traditional digital marketers. It’s not just hot air – it’s fresh data and we’re keen to share it with you.

Whether you’d like to steer the ship or stay completely out of it and let us take the lead– it’s completely up to you.

Rest assured, Seventh Street Media is sure to set you on the right path towards impactful campaigns.